Anyone can play mobile games; it’s not an issue of age, gender, or geography (however, kids surely dominate in this area). Mobile games can be played anywhere, on tablets and smartphones; and the former are especially great for such pastime. Games top other mobile app categories in the stores, and receive new opportunities with every fresh platform version and sophisticated hardware. Sales of mobile devices go up, and the game industry is blooming, profitable and changing. Trends of mobile gaming come and go; and some hold position, because they simply work. And which mobile gaming trends and rules do we currently have at disposal?
Popular games can appear out of the blue. A catchy game with all the necessary ingredients can always become an instant hit; surely, with well-planned and well-implemented promotion behind its back. It can be simple, which is perfect for brief time-wasting. It can be innovative, which is perfect for experienced gamers; because nobody needs simple clones of popular games. But an idea can be taken to shape it into something unique; and it’s often better not to overcomplicate things – find a balance instead.
Freemium or one-time paid? There are various ways of gathering revenues; for each game you can choose a perfect one. In general, freemium model is more profitable potentially. You allow users to enjoy the experience of an ad-free game, then offer them in-app purchases to improve it (buying virtual goods and features). That’s really great for multiplayer games; this way has been feeding desktop online games for a long time. The second way often works as try-and-buy: users can try a free version of the game (usually ad-supported), then can purchase the ad-free and full-featured one. Works for ad-haters, of which there are many. Both of these models work, think which one’s better for the specificity of your game.
Tablet wins. Tablets are great not only at browsing through the Internet and some cloud-stored databases that you use in work. Tablets are great at gaming. You usually play smartphone games when you need to kill some short amount of time. But a richer experience can be provided by tablets, which allow to dive deeper into the environment. For numerous gamers that is a must. That’s why tablet users are more engaged, download more and pay more. You can’t carry game consoles everywhere. Perhaps you don’t carry a laptop everywhere either. Tablet is a perfect combination of mobility, screen size, work and entertainment. What’s more, tablets currently outship PCs, game consoles, and even laptops – they peak at popularity. What else is required to call it a winner?
Online + Multiplayer = Win. Obvious, isn’t it? The boom of multiplayer desktop games went mobile. Gamers gather together and compete with each other online; and that is sure to last. There is also such thing as cloud gaming, which is easily accessible for gamers, and cheaper as well. They can also gather gamers from different mobile platforms.
Augmented reality has so many areas of application – perhaps any industry can find a use of this technology, from health care to education; and mobile gaming is just one of them. Augmented reality perfectly suits here and offers a worthwhile playing experience to gamers. Anything that’s surrounding can become a part of the game environment; this can be successfully applied to numerous game concepts.
These tips might prove helpful to those who think over launching a mobile game project. You should also remember that people learn about new games mostly through recommendations of friends and acquaintances, who can easily advise something according to the person’s interest. Other spread ways include top lists in application stores and specialized websites. Take note of this before you plan promotion. May success be with you!